de Noronha, Ivo, Coca-Stefaniak, Andres ORCID: 0000-0001-5711-519X and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2017) Confused branding? An exploratory study of place branding practices among place management professionals. Cities, 66. pp. 91-98. ISSN 0264-2751 (Print), 0264-2751 (Online) (doi:https://doi.org/10.1016/j.cities.2017.04.001)

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Abstract

Although the knowledge about place branding and place management is growing, there is a substantial gap in the understanding of place branding among professionals responsible for the management of town and city centres, including private-public partnership formats such as business improvement districts (BIDs). This exploratory study addresses this knowledge gap through in-depth interviews with key professionals in England, Wales, Northern Ireland and the Republic of Ireland. The results suggest that the strategic potential of place branding is negatively affected by a focus on operational thinking, which hinders innovation towards more holistic approaches to place management. Further quantitative research is needed to elaborate on these findings across the UK, Ireland and other countries to enhance the understanding of the uses and interpretations of place branding among town and city managers.

Item Type:	Article
Uncontrolled Keywords:	Place branding; Place management; Strategic planning; Town centre management; Business improvement districts; Retail
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Related URLs:	Publisher
Last Modified:	21 Aug 2020 04:04
URI:	http://gala.gre.ac.uk/id/eprint/16841

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