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The corporate political activity of MNEs under the pressures of institutional duality

The corporate political activity of MNEs under the pressures of institutional duality

Sallai, Dorottya (2017) The corporate political activity of MNEs under the pressures of institutional duality. [Working Paper]

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Abstract

The paper investigates how multinational subsidiaries develop their political strategies within the constraints of institutional duality. Based on the empirical investigation of western subsidiaries operating in the post-socialist institutional context of Hungary, I develop a model that illustrates how political capabilities – affected by institutional duality - underpin the lobbying strategy of MNE subsidiaries. The article makes a theoretical connection between the literatures on institutional duality and corporate political activity (CPA) and makes three distinct theoretical contributions. First, I transfer the analysis of nonmarket strategies from the institutional to the firm level, by opening the black box of how subsidiaries develop host country strategies. Second, by focusing on the process of how subsidiaries turn external and internal resources into political capabilities, I argue that institutional duality should be viewed as an endogenous aspect of the institutional framework, which equips firms with political capabilities, rather than an exogenous factor that constraints companies and disadvantage them in the host environment (Nell et al., 2014, Tempel et al., 2006). Third the study contributes to the theory of MNE parent-subsidiary management literature by extending our knowledge on how parent strategies affect the development of subsidiary’s political strategies.

Item Type: Working Paper
Uncontrolled Keywords: Emerging markets; lobbying; political strategies; institutional duality; capabilities; corporate political activities (CPA);
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Greenwich Political Economy Research Centre (GPERC)
Last Modified: 27 Apr 2017 10:54
Selected for GREAT 2016: None
Selected for GREAT 2017: GREAT b
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/16152

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