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Creative Advertising: An Introduction

Creative Advertising: An Introduction

Sorrentino, Miriam (2014) Creative Advertising: An Introduction. Laurence King Publishing Ltd., London, UK. ISBN 9781780671192

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Abstract

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.

The book offers clear guidance on portfolio presentation, making contacts, skills building, crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world’s leading figures in advertising and is illustrated with numerous examples of award-winning work.

Item Type: Book
Uncontrolled Keywords: Advertising, Art Direction, Media, Design
Subjects: N Fine Arts > NE Print media
Faculty / Department / Research Group: Faculty of Architecture, Computing & Humanities > Department of Creative Professions & Digital Arts
Last Modified: 15 Aug 2016 13:38
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/15502

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