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'Guiness is Good'

'Guiness is Good'

Cheeseman, Kate (2015) 'Guiness is Good'. [Video] (Unpublished)

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15094_Cheeseaman_2. M&S Christmas.mp4 - Published Version
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15094_Cheeseman_1. Water.mp4 - Published Version
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15094_Cheeseman_3. M&S food advert.mp4 - Published Version
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15094_Cheeseman_5. Last K.m4v - Published Version
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15094_Cheeseman_JAWS GOLDFISH.mp4 - Published Version
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15094_Cheeseman_Marks and Spencer Apple Strudel TV Advert - M&S Food.mp4 - Published Version
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Abstract

Sound is a powerful medium, which sometimes overtly and often subliminally affects the way we see and interpret the visual. It is vital to understand its power when making any film. Guinness Is Good explores this by lightheartedly manipulating the sound used in a film made from repeated identical visual sequences. Using as a basis a cut of a couple of the Guinness adverts, the soundtrack subverts the original adverts and tell a different story from the one that the makers want us to believe. In this way the film shows how sound changes the way we interpret images.

Item Type: Video
Additional Information: Presented at the University of Greenwich Haptic Narratives Conference to conference delegates.
Uncontrolled Keywords: Guiness, Drink, sound, image, fizz, haptic
Faculty / Department / Research Group: Faculty of Architecture, Computing & Humanities > Department of Creative Professions & Digital Arts
Related URLs:
Last Modified: 16 May 2016 15:32
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/15094

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