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The Malta-Gozo-Comino story: Implications of a Malta-Gozo fixed link on tourism activity

The Malta-Gozo-Comino story: Implications of a Malta-Gozo fixed link on tourism activity

Chaperon, Samantha and Theuma, Nadia (2015) The Malta-Gozo-Comino story: Implications of a Malta-Gozo fixed link on tourism activity. In: Baldacchino, Godfrey, (ed.) Archipelago Tourism: Policies and Practices. New Directions in Tourism Analysis . Routledge, London, UK, pp. 51-65. ISBN 9781472424303

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Abstract

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.

Item Type: Book Section
Uncontrolled Keywords: tourism, dependency, peripherality, core-periphery, malta, gozo, development, islands, archipelagos
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:37
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/15053

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