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Death to the Christian brand hegemony?

Death to the Christian brand hegemony?

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

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Abstract

Western Brands dominate global rankings and many in theory and execution are steeped in Christian symbolism. What does the future hold for other nations?

Item Type: Article
Uncontrolled Keywords: Global Branding, Brand rankings, Brands, Christianity, Islam, Buddhism, Hinduism, Globalisation, Brand Theory
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:37
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/14850

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