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I fear vine and YouTube stars will steal my job

I fear vine and YouTube stars will steal my job

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

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Abstract

Charting the rise of social media celebrities and user generated content as marketers.

Item Type: Article
Uncontrolled Keywords: Marketing, User generated content, Vine, You Tube, Social Media, Celebrity, Culture, Popular Culture, Online, Internet
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:37
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/14849

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