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The 5-second marketing challenge

The 5-second marketing challenge

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

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14847_Wilson_The 5 second marketing (conf. proceeding) 2016.mp4 - Published Version

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Abstract

Talk by: Dr Jonathan A.J. Wilson, looking at the challenges of marketing and advertising on social media - in the face of shorter attention spans and greater clutter.

(Introduction by Iwan Setiwan in Bahasa Indonesia)

At: the MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference.
To: an audience of 5,000 marketing delegates.
In: The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
On: 10th December 2015.

Having already delivered his conference sessions on 'Style and Substance for Growth', and 'Innovation, Emotion and Spirituality': Dr Wilson took up the challenge to prepare an additional talk, with 24hrs notice, to cover Klaus Salminen's topic and absence due to an emergency.

PowerPoint slides, created by Dr Wilson, show images and edited embedded YouTube video footage of:
- University of Greenwich Business School’s stunning Old Royal Naval College Campus on the River Thames.
- Human Cognition.
- Audi A5, Audi A7 Sportback adverts, featuring ‘Dracula’ by Basement Jaxx.
- Dell and Intel ‘Centre for Selfie Improvement’ advert.
- Charli XCX ‘Famous’
- Sketchers Sport advert, featuring Demi Lovato
- SK telecom.
- Samurai Fujiyama Cup Noodle advert in Brazil, featuring Kotaro Tokuda.
- Jonathan Rick, and Freeenterprise.com.
- Apple MacBook Air, courtesy of Carmine Gallo, Businessweek.

Item Type: Conference Proceedings
Title of Proceedings: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference
Uncontrolled Keywords: Marketing, Marketing Communications, Advertising, Branding, Social Media, Consumer Behaviour, Behavioural Psychology, YouTube, Smart Phones, Indonesia
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:37
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/14847

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