Skip navigation

Brand propaganda, its religious roots, and a rise from the east?

Brand propaganda, its religious roots, and a rise from the east?

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

[img] HTML (Blog post)
14846_Wilson_Brand propaganda (2015).html - Published Version
Restricted to Registered users only

Download (59kB)

Abstract

Western brands, advertising agencies, marketing professors, brand gurus, and celebrities dominate Global rankings; and English is the lingua franca of global business.

Inevitably, this means that success for ‘the rest’ is judged next to that of the West. A further by-product of this is the framing of brands according to Western Christian values.

Bringing religion into branding may seem like a strange assertion, but when you consider the use of terms such as icons, avatars, and brand worship; the more recent rise in prominence of Halal and Islamic finance; and not to mention how religion is being branded and proselytised through social media: then pairing of branding with religion is on the rise.

Item Type: Article
Uncontrolled Keywords: Global Branding, East, West, Religion, Brands, Culture, Globalization, Globalisation, Islam, Buddhism, Advertising, Business
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:37
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/14846

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics