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Development of brand name strategies by producer groups. Final report

Development of brand name strategies by producer groups. Final report

Kleih, Ulrich, Peacock, Nigel, Hung, Ngo and Ich, Tran Cong (2007) Development of brand name strategies by producer groups. Final report. Technical Report. Natural Resources Institute, Chatham, UK.

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Item Type: Monograph (Technical Report)
Uncontrolled Keywords: development, brand, branding, strategy, shrimp, tuna, fermented, market, export, import, fish, fisheries, seafood, stakeholder
Subjects: S Agriculture > S Agriculture (General)
Faculty / Department / Research Group: Faculty of Engineering & Science > Natural Resources Institute
Faculty of Engineering & Science > Natural Resources Institute > Food & Markets Department
Faculty of Engineering & Science
Related URLs:
Last Modified: 07 Sep 2015 17:02
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/12190

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