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Can attachment theory explain why social bonds develop in business relationships? An exploratory study of professional service providers

Can attachment theory explain why social bonds develop in business relationships? An exploratory study of professional service providers

Krolikowska, Ewa (2014) Can attachment theory explain why social bonds develop in business relationships? An exploratory study of professional service providers. In: ICRM 2014 Sustainable relationships: myth or reality? Newcastle University Business School, pp. 98-106.

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Abstract

Social bonds have been found to lead to beneficial outcomes such as loyalty in business relationships but how and why these bonds develop has not been fully explored. Attachment theory has been widely used to explain how people form personal attachments but its use in the context of business relationships has been limited so far. Thirty in-depth interviews were conducted using a phenomenological approach to explore whether attachment theory can explain how social bonds develop in professional service provider-client relationships. The findings give some interesting insights into bonding and attachment from the experiences of professional service providers and form the basis of some important managerial implications.

Item Type: Conference Proceedings
Title of Proceedings: ICRM 2014 Sustainable relationships: myth or reality?
Uncontrolled Keywords: social bonds, attachment, business relationships, professional services,
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business
Related URLs:
Last Modified: 14 Oct 2016 09:28
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/12151

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