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Lessons learned

Lessons learned

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

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Abstract

Analysis of the aftermath that follows Malaysian Airlines as a brand and what brands can learn in the wake of such crises.

Item Type: Article
Additional Information: [1] In the Opinion Archive.
Uncontrolled Keywords: brands, branding, crisis management, public relations, reputation management, Malaysia Airlines, MH370, MH17, nation branding, culture, ASEAN
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:28
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/12098

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