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A culture and consumption-based global perspective on Halal offerings

A culture and consumption-based global perspective on Halal offerings

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

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Abstract

The focus of Dr. Wilson’s talk is to encourage new conceptual arguments of relevance and practical use when creating Halal branded commodities, with additional consideration given to the Japanese experience.

Item Type: Conference or Conference Paper (Speech)
Additional Information: [1] In: Part 3: Current International Food Business related with Religious Norm.
Uncontrolled Keywords: Halal, branding, Muslim consumer behaviour, food technology, globalisation, food supply chains, internationalisation, Japan
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:28
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11787

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