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Design challenges for implementing a customer driven mass-customisation system

Design challenges for implementing a customer driven mass-customisation system

Le, Chi and Soroka, A.J. (2011) Design challenges for implementing a customer driven mass-customisation system. In: Proceedings of INDIN 2011 International Conference on Industrial Informatics. IEEE, pp. 857-862. ISBN 9781457704338. (doi:10.1109/INDIN.2011.6035005)

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Abstract

The trend towards highly customised products and services creates challenges in that as products become ever more individualised the customer will start to become the product designer and will need to be able to deal with the challenges that a professional product designer has to address. A novice, non-designer, customer will know how they want their product to look but may be unaware of the engineering and production limitations that will prevent them from realising their desire. This presents massive problems when reconciling the desires and needs of the customer with the need to achieve mass-production levels of efficiency. This paper examines the challenges that must be overcome in order to enable consumers to actively participate in the design of customised products and proposes a potential system to do this

Item Type: Conference Proceedings
Title of Proceedings: Proceedings of INDIN 2011 International Conference on Industrial Informatics
Additional Information: 2011 9th IEEE International Conference on Industrial Informatics (INDIN 2011), 26 - 29 July, 2011, Lisbon, Portugal.
Uncontrolled Keywords: Mass-customisation, Product Design and Development
Pre-2014 Departments: School of Engineering
Last Modified: 14 Oct 2016 09:28
URI: http://gala.gre.ac.uk/id/eprint/11736

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