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Advice manual for the organisation of collective marketing activities by small-scale farmers

Advice manual for the organisation of collective marketing activities by small-scale farmers

Robbins, P., Bikande, F., Ferris, S., Hodges, R., Kleih, U., Okoboi, G. and Wandschneider, T. (2004) Advice manual for the organisation of collective marketing activities by small-scale farmers. Technical Report. Natural Resources Institute, Chatham, UK.

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Abstract

This manual is designed to assist the staff of service-providers (SPs) supporting small-scale farming communities to advise farmers on how best to work together to increase the value of the goods they sell using group marketing strategies. The manual outlines the benefits of collective marketing and the types of strategies that could be used by different types of farming communities in Uganda. It offers a step-by step-guide on how to achieve these aims beginning with suggestions on how to bring groups of farmers together to discuss all the issues involved. Further guidance is offered on how the group might chose which strategies to adopt depending on their circumstances, the rights and obligations of each member and the practices needed to achieve a successful outcome. These include the use of democratic decision-making systems, the allocation of specific tasks to individual members, accurate record-keeping, the group's relationship with traders and credit providers, making use of available market information and how to negotiate with produce buyers and input providers.

Item Type: Monograph (Technical Report)
Additional Information: [1] ISBN: 0-85954 565-2 [2] Funding: This report is an output from a research project funded by the United Kingdom Department for International Development (DFID) for the benefit of developing countries. The views expressed here are not necessarily those of DFID.
Uncontrolled Keywords: collective marketing, manual, small-scale farmer, value addition, postharvest, development, group marketing, Uganda
Subjects: S Agriculture > S Agriculture (General)
Faculty / Department / Research Group: Faculty of Engineering & Science > Natural Resources Institute
Faculty of Engineering & Science > Natural Resources Institute > Food & Markets Department
Faculty of Engineering & Science
Related URLs:
Last Modified: 03 Sep 2015 10:57
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11633

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