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Should employers reward more employees for their social media profiles and personal brands? [web blog]

Should employers reward more employees for their social media profiles and personal brands? [web blog]

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

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Abstract

Companies now trawl through social media when recruiting and selecting, to check in many ways what is our brand equity. Also, many of us are being asked to pump out corporate messages through social media, including within our own personal networks. That means being the sort of communicator who can seamlessly switch between voices and tones. So maybe it's time for companies to rewarded staff, from the boardroom to the front desk, for having a personal brand and useful social media network; and to go a stage further by helping employees make their branded profiles even stronger?

Item Type: Article
Uncontrolled Keywords: careers, on the move, business, iPhone, Jay-Z, social media, social networking, Arab Spring, social life, employability, employment, leadership, Linkedin, management, Metallica, personal brand, personal branding, students, rewards and benefits
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:27
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11408

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