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Islam: the new black?

Islam: the new black?

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

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Abstract

TV interview with Dr Jonathan A.J. Wilson, expert on halal, Islamic marketing & Muslim consumers

Black is a word full of connotations. Using the word Brand, is me reflecting on the phenomenon of people inside and outside of the faith re-framing and referring to Islam, Halal, Islamic Finance, etc. very much in branding speak.

Item Type: Video
Uncontrolled Keywords: Islamic marketing, Islamic finance, halal, Muslim consumer behaviour, Islamic branding, race, ethnicity
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:27
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11380

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