Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

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Abstract

TV interview with Dr Jonathan A.J. Wilson, expert on halal, Islamic marketing & Muslim consumers

Black is a word full of connotations. Using the word Brand, is me reflecting on the phenomenon of people inside and outside of the faith re-framing and referring to Islam, Halal, Islamic Finance, etc. very much in branding speak.

Item Type:	Video
Uncontrolled Keywords:	Islamic marketing, Islamic finance, halal, Muslim consumer behaviour, Islamic branding, race, ethnicity
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher
Last Modified:	14 Oct 2016 09:27
URI:	http://gala.gre.ac.uk/id/eprint/11380

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