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The art, language and mindset of game-changing: branding, public relations and corporate communications

The art, language and mindset of game-changing: branding, public relations and corporate communications

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

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Item Type: Conference or Conference Paper (Other)
Uncontrolled Keywords: transformational leadership, management, public relations, branding, corporate communications, culture
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business
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Last Modified: 14 Oct 2016 09:27
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11259

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