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Beyond aliens and ambassadors - finding the right people

Beyond aliens and ambassadors - finding the right people

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

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Abstract

How brands are meaning creators, language shapers, and game changers. Wilson also stresses the importance of diverse sociocultural networks - what they say about us and how we should use them.

Item Type: Conference or Conference Paper (Speech)
Additional Information: [1] Talk from the 4th Kellogg Innovation ASEAN Forum 2014, hosted by MarkPlus Inc., in association with the Kellogg School of Management, Northwestern University, Illinois, USA., held in Jakarta, Indonesia at the @america venue, 12 December 2013.
Uncontrolled Keywords: recruitment, selection, team building, skill competences, employability, personal branding, culture, cross-culture, ethnocentrism, social networks
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:27
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11258

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