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A case-based framework for deploying e-CRM solutions in SMEs

A case-based framework for deploying e-CRM solutions in SMEs

Adebanjo, Dotun (2009) A case-based framework for deploying e-CRM solutions in SMEs. In: EURAM 2009. 9th Annual Conference - "Renaissance & Renewal in Management Studies", 11-14 May 2009, ACC Arena, Mersey River Waterfront, Liverpool, UK.

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Item Type: Conference or Conference Paper (Paper)
Additional Information: [1] Presented at parallel session at EURAM 2009, the 9th Annual Conference - "Renaissance & Renewal in Management Studies," held 11-114 May 2009, ACC Arena, Mersey River Waterfront, Liverpool, U.K. [2] Presented in Parallel Track Sessions 8. Parallel session entitled 'E-business – Adding Value.'
Uncontrolled Keywords: customer relationships, e-CRM
Subjects: H Social Sciences > HE Transportation and Communications
Faculty / Department / Research Group: Faculty of Business > Supply Chain Management Research Group
Related URLs:
Last Modified: 14 Oct 2016 09:27
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11243

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