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Inconspicuous consumption

Inconspicuous consumption

Baron, Katie, Wood, Hannah and Wilson, Jonathan A. J. (2014) Inconspicuous consumption. Other. Stylus, London / New York.

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Abstract

A prolonged period of austerity in Europe and the US has triggered significant changes in consumer attitudes, with important implications for retailers. We review four key shifts – inconspicuous consumption, purchasing in portions, brands as enablers, mindful shopping – and how brands can exploit them.

Item Type: Monograph (Other)
Additional Information: [1] Jon Wilson is not named formally as co-author, but he was involved in brainstorming and shaping the direction of this report, as well as contributing written sections. And the quotations within the report are from an interview with Jon Wilson. [2] The report focuses on the Retail sector - Insight & Innovation Macro Trends. [2] Stylus is research advisory company that analyses how Consumer Lifestyle trends impact Product Design and Consumer Engagement across industries.
Uncontrolled Keywords: inconspicuous consumption, austerity, branding, luxury brands, retail space, consumer behaviour, online shopping
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:27
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11239

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