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Playing the communication game

Playing the communication game

Wilson, Jonathan (Bilal) A.J. (2013) Playing the communication game. The Marketeers. pp. 90-94.

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Abstract

There are numerous articles out there on communication and how to communicate effectively – whether that’s you, or your products and services. What i’m going to do here is give you a whistle-stop tour of some theories and guiding principles behind what factors inl uence communication. If you know what to look for, then you can start to understand how you can respond better. The idea being that good communication means knowing when, where, and how to play good-natured ‘games’.

Item Type: Article
Uncontrolled Keywords: marketing communication, communication, transactional analysis, behavioural psychology, neuro linguistic programming, sociology, personality traits, society
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:26
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/10841

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