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Why culture matters in marketing and where?

Why culture matters in marketing and where?

Wilson, Jonathan (Bilal) A.J. (2013) Why culture matters in marketing and where? The Marketeers. pp. 80-86.

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Item Type: Article
Uncontrolled Keywords: culture, consumer behaviour, organisational behaviour, nation branding, branding, cross-culture, consumer culture theory
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 17 Oct 2016 17:44
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/10837

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