Skip navigation

Why culture matters in marketing and where?

Why culture matters in marketing and where?

Warning

Notice of Repository Upgrade

Greenwich Academic Literature Archive will be being upgraded between 16:00 18th February and 10:00 20th February. During this time user login will be disabled but publications will still be accessible for download, except for one or two brief periods.

We apologise for any inconvenience. Please contact gala@gre.ac.uk for more information.

Wilson, Jonathan (Bilal) A.J. (2013) Why culture matters in marketing and where? The Marketeers. pp. 80-86.

[img]
Preview
PDF
3_TheMarketeers-Maestro_June2013_Why_Culture_matters_in_Marketing_Wilson_pp80-86.pdf - Published Version

Download (4MB)
Item Type: Article
Uncontrolled Keywords: culture, consumer behaviour, organisational behaviour, nation branding, branding, cross-culture, consumer culture theory
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 17 Oct 2016 17:44
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/10837

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics