Why culture matters in marketing and where?
|
Notice of Repository UpgradeGreenwich Academic Literature Archive will be being upgraded between 16:00 18th February and 10:00 20th February. During this time user login will be disabled but publications will still be accessible for download, except for one or two brief periods. We apologise for any inconvenience. Please contact gala@gre.ac.uk for more information. |
Tools
Tools
Tools
Wilson, Jonathan (Bilal) A.J. (2013) Why culture matters in marketing and where? The Marketeers. pp. 80-86.
![[img]](http://gala.gre.ac.uk/style/images/fileicons/application_pdf.png)
|
PDF
3_TheMarketeers-Maestro_June2013_Why_Culture_matters_in_Marketing_Wilson_pp80-86.pdf - Published Version Download (4MB) |
Official URL: http://www.the-marketeers.com/page/magazine
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | culture, consumer behaviour, organisational behaviour, nation branding, branding, cross-culture, consumer culture theory |
| Subjects: | H Social Sciences > HF Commerce |
| Faculty / Department / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
| Related URLs: | |
| Last Modified: | 17 Oct 2016 17:44 |
| Selected for GREAT 2016: | None |
| Selected for GREAT 2017: | None |
| Selected for GREAT 2018: | None |
| URI: | http://gala.gre.ac.uk/id/eprint/10837 |
Actions (login required)
 |
View Item |
Downloads
Downloads per month over past year