Why culture matters in marketing and where?
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Wilson, Jonathan (Bilal) A.J. (2013) Why culture matters in marketing and where? The Marketeers. pp. 80-86.
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3_TheMarketeers-Maestro_June2013_Why_Culture_matters_in_Marketing_Wilson_pp80-86.pdf - Published Version Download (4MB) |
Official URL: http://www.the-marketeers.com/page/magazine
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | culture, consumer behaviour, organisational behaviour, nation branding, branding, cross-culture, consumer culture theory |
| Subjects: | H Social Sciences > HF Commerce |
| Faculty / Department / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
| Related URLs: | |
| Last Modified: | 17 Oct 2016 17:44 |
| Selected for GREAT 2016: | None |
| Selected for GREAT 2017: | None |
| Selected for GREAT 2018: | None |
| URI: | http://gala.gre.ac.uk/id/eprint/10837 |
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