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Identifying problems in forecasting consumer demand in the fast moving consumer goods sector

Identifying problems in forecasting consumer demand in the fast moving consumer goods sector

Adebanjo, Dotun ORCID: 0000-0003-4845-9411 and Mann, Robin (2000) Identifying problems in forecasting consumer demand in the fast moving consumer goods sector. Benchmarking: An International Journal, 7 (3). pp. 223-230. ISSN 1463-5771 (doi:10.1108/14635770010331397)

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Abstract

The ability to forecast consumer demand accurately is of great importance to companies in the consumer market. The food industry, in particular, views consumer availability as the cornerstone of their business. However, many companies concede that their forecasting process does not perform as well as they would wish. A group of forecasting and demand managers from some of the leading UK food companies, with the support of Leatherhead Food RA, examined the problems associated with their functions over an 18-month period. This paper presents the key findings from their collaborative work.

Item Type: Article
Uncontrolled Keywords: demand, food industry, forecasting, supply chain
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Systems Management & Strategy
Related URLs:
Last Modified: 14 Oct 2016 09:26
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/10723

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