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The culture of cultured branding - change the way you perceive branding

The culture of cultured branding - change the way you perceive branding

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

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Item Type: Article
Uncontrolled Keywords: brands, branding, brand management, culture, consumer behaviour, consumerism, stakeholder analysis, Aristotle
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:25
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/10557

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