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Changing places or learning to tango? Values and brands in transition in the for-profit and not-for profit sectors

Changing places or learning to tango? Values and brands in transition in the for-profit and not-for profit sectors

Aiken, Mike and Holden, Philip (2007) Changing places or learning to tango? Values and brands in transition in the for-profit and not-for profit sectors. In: 6th International Colloquium on Nonprofit, Social and Arts Marketing, 6-7 Sep 2007, London College of Communication, University of the Arts London. (Unpublished)

Full text not available from this repository.
Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: values, brands, nonprofit, not for profit, marketing
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:24
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/10081

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